Rovestone Brother’s Trade PLC
Rovestone Brother’s Trade PLC was established, in 1998, by Ato Amare Feleke , Ato Desta Feleke and W/ro Etsegenet Feleke ,a self –dedicated entrepreneur, with academic background in civil Engineering, Architecture, Electrical Engineering and Wood Works Technology as well as profound work experience in Wood works and other business endeavors. The company was initially established as sole-proprietorship in 1980 and progressively developed to a company level through the untiring efforts of the owners. Being the major shareholder and the Managing Director of the company, Ato Amare Feleke, has led the company to be successful , using his exemplary entrepreneurial skill, and has well placed the company to be the leading company in the furniture industry, specializing in the manufacturing and installation of interior wooden fixture. Ato Amare Feleke , is an Ethiopian national with civil Engineering, Architecture BA educational level and over 15 years of practical experience in the field of wood works. He was exposed to many wooden factories in Italy, China, Thailand and Turkey where wood technology, process and marketing are well developed and advanced countries of the world.
The company is well-managed by Board of Shareholders whose Board Charmaine is Ato Sileshi kassaye who has been qualified with MSc in Economics and BA in Marketing and has had more than 20 years’ experience in leading well-known companies in the manufacturing industry. The day-to-day operation is run by Etsegent Feleke Supply chain Manager B.A in wood science of the company,who has and practical experience in management position, W/ro Misrak Assefa Marketing Manager of the company who has A Degree Management and Accounting over 16 years of practical experience, and W/ro Tibe G/Egzeabher Administration and finance Manager of the company who has BA Degree Accounting and B.A degree in Journalism and Communication over 8 years of practical experience in industrial undertakings.
The purpose of establishing the project was to set up a complete wooden furniture plant Sendafa town of Oromia Reginal State in pursuit of satisfying unmet local and international demands. This wood furniture plant consists, complete line of wood manufacturing plant. The plant is equipped with latest machineries including utility as well waste collection system. The plant uses different quality wood from different quality wood from different part of the country, imported woods and imported finishing chemical. Employs the state of the-art wood working machinery. Owing to the incentives that Ethiopian Government are rendering to export oriented projects and considering huge imports rovestone brothers trade plc. Planned to achieve twine objectives of satisfying both domestic and export markets needs of quality wooden products gainful employment opportunities over 250 employees when the project is fully implemented. Of the total production, 70% of the company’s out puts go for local and 30%for export markets.